Will It Fly? Companion Course

Learn how to test your business idea

Unlock the free Will It Fly? companion course in the SPI community

A free course flight boost

The Will It Fly? Companion Course was designed to provide a little extra oomph to aspiring business owners who are testing out their business idea with the Will It Fly? book.

In five comprehensive parts, you will find out what it really means to…

Conceptualize and understand your business idea.
Define and refine that idea down to the most minute detail.
Discover where your idea should live, from market to niche and customer P.L.A.N.
Validate your business idea so you’re ready for your first customer!

Get ready to soar

More than 35,000 students have benefited from the Will It Fly? Companion Course. That makes me so happy!

But it’s also not surprising to me. There are so many amazing ideas out there. But not a lot of those ideas make it off the ground because people don’t know where to start. With this course, I’ll give you the tools to take your idea through the proper validation so you can help it fly high!

Will It Fly? course outline

The Will It Fly? Companion Course is an add-on bonus to my book, Will It Fly?. Think of it as a fun, helpful read-along that allows me to serve you even better!

Introduction (Watch this First)

Start Here

Part 1 – Mission Design

Chapter 01: Before Your Journey Begins
Chapter 02: The Airport Test
Chapter 03: The History Test
Chapter 04: The Shark Bait Test
Chapter 05: Folding Your Wings

Part 2 – Development Lab

Chapter 06: Before You Print Your Business Card
Chapter 07: Germination
Chapter 08: The ONE Sentence
Chapter 09: Conversation and Observation

Part 3 – Flight Planning

Chapter 10: Diagnostics
Chapter 11: Your 1,000 True Fans
Chapter 12: The Market Map
Chapter 13: The Customer P.L.A.N.
Chapter 14: Elixirs

Part 4 – Flight Simulator

Chapter 15: The Silent Hero
Chapter 16: Principles of Validation
Chapter 17: The Validation Method
Chapter 18: Validation in Action

Part 5 – All Systems Go

Chapter 19: Countdown

Bonus Section

Bonus Materials

Enroll now — access to the course is completely free

Learn how to test your business ideas with our bonus read-along videos and lessons.

Do you need to pick up a copy of Will It Fly? Find it for sale on Amazon here with the SPI affiliate link. SPI Media LLC earns a commission at no extra cost to you.

Meet the author

Hi, I’m Pat Flynn.

I run several successful businesses, including Smart Passive Income, Switchpod, and Green Business Academy. Over the last decade, I’ve conceived of and developed dozens of products and new businesses. I’ve both succeeded and failed, and all the while I’ve charted my progress to find what works and what doesn’t. My interviews with hundreds of other business owners for The Smart Passive Income Podcast have also taught me valuable lessons about business longevity.

Aspiring entrepreneurs share the same struggles with me time and again: “I don’t know how to find a business idea,” “I don’t know if my idea will work,” or the biggest one, “I’m afraid I will fail.”

I want you to learn from my successes and failures. I’ve poured these experiences into my book Will It Fly? to help you shorten the amount of time and money it takes you to choose a business idea. I’m here to help you — let’s get started!